Run predictive and descriptive analysis on the following topics:
The number of COVID-19 cases by region to decrease the number of fatalities cases, using SAS
The effectiveness and reach rate of a marketing campaign for a Portuguese bank to promote term deposits among existing, using SAS application, increase campaign effectiveness to 40%
Hollywood movies analysis – based on attributes analysis to determine the movie performance
UOWx - UNIVATIVE
March 2022
[A business case competition that required teams to make recommendations on customer behaviors under two scenarios from market research]
Responsibility: Lead data analyst for ScalaPay
Led the analysis of market data using Power BI and shared insights from data with team members to form business recommendations
Built Power BI dashboard to present our findings and recommendations to the judge
[A project run by an NFP organization looking to develop a fundraising strategy for the Ngalaya Indigenous Corporation and support its adoption of the Sustainable Development Goals]
Responsibility:
Develop a comprehensive fundraising strategy to meet organizational goals.
Develop fundraising events and solicit donations plan through various methods, including events, direct mail, digital marketing, and social media outreach.
Result: Successfully developed a new revenue-generating method for Ngalaya Indigenous Corporation.
Vending machine company – Business Intelligent Program
November 2020
[A project ran by Business Intelligent Program to analyse Vietnam vending machine company performance]
Responsibility:
Performed predictive/ descriptive analysis using Power BI for a Vietnam vending machine company
Result: improving sales productivity and distribution management to 50%